HTIYS? is a manifesto for change and shares new insights into how we experience the weather forecast.

It's written for you most importantly, but is a great read for people in the weather industry, people with an interest in weather and for those with an interest in tech.    

So it's time to re-examine our relationship with the environment, why we look at the forecast, what we look for and how the forecast is presented to us. We must consider new forms of accuracy and the incredible importance of building trust. 

You can read my insights by reading How Tasty is Your Soup? (free copy below)